Abstract
As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed to be very crucial business agenda in which the key focus has been switched in recent years from attracting new customers to preserving existing ones. Both practitioners and scholars have discovered that it is much easier and cheaper to retain the exiting customers than investing on the potential customers. A decent customer retention level is believed to be a significant contributor towards improvement in the overall firm performance. Accordingly, this study explores the customer retention practices adopted by fast-food firms in general and Favourites fast-food in particular while examining the factors that retain customers and the subsequent impact of customer retention practices on business performance. A survey of forty (40) customers of Favourites Fast-Food Asaba showed that customer service and quality of product have significant influence on customer retention which inturn has direct impact on business performance.
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The study investigated the Principal Communication style and teachers’ job performance in ju...
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This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and...
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The efficacy and toxicity of several drugs is circadian-rhythm dependent, and this can be exploited as a guide to ameliorate suc...
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Knowledge maps have been widely used in knowledge elicitation and representation to evaluate and guide students’ lea...
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The impact of school environment on teaching and learning was carried out in Niger College Junior Secondary...
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The proliferation of nuclear energy is a phenomenon of the 21stcentury ...
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This study was carried out to investigate the rele...
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The effect of rainfall in our society today is stupendous. Rainfall is seen as a benefit to crops and lives. Accurate and timely...
EXCERPT FROM THE STUDY
ABSTRACT
The Bida Basin is a NW-SE trending inland sedimentary basin in North Central Nigeria that extends from Kontagora in the north to...